Everything seems to be going digital, but don't underestimate the importance of print in our world.
We spend so much time with a screen that print is more powerful now than ever before.
Print is Credible
Studies have shown that 70% of people had higher brand recall with print compared to digital marketing. It is considered more trustworthy as well. Only 20% of people said they could trust digital ads, while 80% considered print very trustworthy.
Print is Tangible
Since brochures, business cards, door hangers, and other types of printed materials are physical items, they are around much longer. These items can stay in offices or homes for months or even years after they are received. Digital advertising is gone as soon as a user scrolls by.
Print is More Engaging
Websites are often skimmed in as little as 15 seconds per visit. When a customer or prospect reads a printed material, they are more engaged for a longer period of time. On average, a consumer spends 43 minutes reading a magazine.
Print is Able to Support Digital Efforts
Print no longer has to be a static media. We are able to incorporate technology into print. With things like QR Codes and Social Media icons, your customers will want to continue the conversation online. Integrating your digital and print marketing makes your marketing campaigns stronger, more important, and more resilient.